How Mixed Reality is Helping the US Army Innovate Tank Training

How Mixed Reality is Helping the US Army Innovate Tank Training

Mixed reality is now a reality in the U.S. Army. SCOPE, the Synthetic Collective Operational Prototyping Environment, is the Army’s newest training protocol for its armored cavalry units. Developed at the Institute for Creative Technologies at USC and in conjunction...
Zara Entertains Millennial Shoppers With Augmented Reality App

Zara Entertains Millennial Shoppers With Augmented Reality App

Zara has decided to take aim at Millennial shoppers with their new augmented reality displays. The Spanish fashion retailer, founded in 1975, is owned by the world’s largest apparel retailer, Inditex. The company, which grosses approximately $9 billion annually, has...