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Zara | Rick Garson

Zara Entertains Millennial Shoppers With Augmented Reality App

Zara has decided to take aim at Millennial shoppers with their new augmented reality displays. The Spanish fashion retailer, founded in 1975, is owned by the world’s largest apparel retailer, Inditex. The company, which grosses approximately $9 billion annually, has elected to introduced an augmented reality shopping app to enliven the shopping experience. The augmented reality application displays showcase models… Read more →